Canadian retailer, Livestock is working with Ferrari and Puma on this latest sneaker collaboration. The collection consists of four different shoes in four colorways all based on the classic Ferrari colors of Black, Red, and Yellow.
“With Ferrari as inspiration, the colour palette was easy, Red, Black and Yellow. Classic Ferrari colours. For the interior of the shoe we used a leather insole and perforated pig skin for the lining. The footbed has a Livestock race track screened onto it with corners being named after things related to Ferrari, Livestock , F1, and Puma. With our branding covered on the insole and the lace locks, and Puma’s branding being in the classic spots, we decided that the Ferrari shield logo would fit perfect on the back of the shoe. One of the signature details of the suede is the perforated size marker on the tongue.
We decided this is the perfect place to pay homage to one of the greatest F1 drivers of all time, who also happens to be Canadian, Gilles Villeneuve, #27. When the day comes for Livestock and Puma team up and campaign a car in the Ferrari challenge, I hope to wear the number 27. To wrap up the motor sports theme we used all black soles and had them scored to take on the feel of a race tire and packaged the shoes in a helmet bag. This collection of shoes has been offered to select retailers around the world, Puma’s List dealers and is being produced in very limited numbers.
As always with almost all of the Puma List shoes, there will be one more colour way that is exclusive to the designing store, in this case it’s us. This final shoe is based on the Livestock X PUMA Honda S2000 race car that we won last years Improved Production2 championship with.
Keeping it clean and inline with the car’s colours the shoe is all white. The ferrari logo is not used on this one instead it is replace with the #46, our race number, picked in tribute to Valentino Rossi, the greatest motorcycle rider of all time.”
I am not at all a Puma fan, however these are definitely a noteworthy edition to their lineup. It is always interesting to see a company like Ferrari enter the fashion world. Many of the most popular shoe designs are inspired by car designs, this one is just more official. Livestock also included a video as a last hooray to the collaboration efforts which is featured below.
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