As most of you know I recently started producing quite a bit more Live content through my YouTube channel. As someone that produced a large majority of my videos with traditional time standards in mind (5 – 7 mins), I think it is rather challenging to keep my “VoD” audience entertained for 3-4 hour long videos. One of the current challenges that YouTube’s Livestream platform faces is that there is not a feature to “highlight” specific segments and export/re-upload them back to your channel. Not that I would want a feature like that on YouTube because Partner’s would essentially be “double-dipping” with content, but when compared to Twitch TV’s highlight feature it feels vastly inferior. As a workaround, I have been experimenting with interactive menus on some of my Livestream VoD’s which I feel should be implemented as a full blown feature on YouTube’s Livestream platform.
Essentially I would like the “Menu” feature to make a reference/interest point, visible to my viewers and controlled by the streamer, that starts at specific points after a Live Stream goes active. My interactive menu’s essentially do the same thing and the results for audience retention for the videos I have menus enabled on is significantly higher. Live stream VoD’s without the menus have a significant drop off and much less audience retention. If you are a Machinima Director or Partner and you have Live Stream capabilities, I would highly encourage testing out the interactive menus on your next few Live Stream. The extra work involved is a bit cumbersome, but the results are well worth it (and your subscribers appreciate it).
I have included some audience retention percentages from four videos. Take note of the “humps” in the enabled graphs, those represent the points in which people click on the menus and begin watching a new game. Pretty cool stuff.
Interactive Menu Enabled
Interactive Menu Disabled
- Subscriber Sunday #8: Battlefield 3 Team Deathmatch and Conquest (VoD)
- Subscriber Sunday #8: Viewers Choose
- Subscriber Sunday #1: Gears of War 3 VoD
- Interactive Menu On Livestream VoD (Feedback Needed)
- CALiNORTH Live Friday #2: Portal 2 (Video Archive Now Available)